Blogging – how can it help startups

Posted on January 16, 2011 by madcontent.com

If you are a start up wanting to reach your customers in a cost effective manner then the blogging world has plenty to offer. Blogging refers to maintaining a web page where there are regular updates about an issue which in your case will be about your product or service. Let us look in detail as to how blogging can help you when you are just beginning to launch yourself in the market.

First with blogging you can attain a personal ground with your customers. You can interact with them one on one and thereby establish your credibility fairly quickly. As your customers would be interacting with you directly, you don’t have to engage in any additional marketing gimmicks to gain the trust of your customers.

Secondly, if your product is technical in nature blogging can help customers understand its features better. You will get a chance to develop your sales pitch in such a way that you can make the customer realize his need for the product. No amount of advertising or promotion can prove to be helpful in this regard than an informed and updated blog page.

Blogging is free and very effective. You can create a blog page for zero cost and do all the editing and page designing by yourself. You don’t need any technical expertise to develop a blog page and this eliminates the requirement of hiring a professional to do the job for you. All in all this method is the most cheapest and beneficial. There are many websites that can create a blog page for you and there are some that also provide useful plug-ins.

Tracking of product performance can be done very quickly with the help of a blog page. For startup firms and small businesses that cannot afford to carry out extensive marketing research programs can use their blog page to understand how their customers perceive the product and can also predict if they are likely to buy it in the future. Based on their reactions and feedback product can be further modified to suit their specific requirements. Revia Sleeping Aid canadian pharmacy Valtrex

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Search Engine Optimization – The basics

Posted on October 1, 2010 by madcontent.com

Search engine optimization has gained a lot of relevance in the recent past with companies adopting SEO tools to attain high page rankings. The basic rules are very simple but where many companies fail is by trying to cut corners and yet expect great results. Search engine optimization has a method to it and as a company striving to make your presence felt in the virtual world, you can make effective use of the techniques to gain desired results. First rule to attract traffic is to give the user what he is looking for.

Information is plenty on the internet but what really makes the difference is the relevance it holds. Giving the user what he needs is possible only when you take the time and effort to get to know how exactly does a person using the internet search for information. What are words he uses to look up on information that matters to him. This is where the concept of keyword analysis comes in. You should use tools to find out what kind of keywords are being used and use those words in your content so that search engines find your page to be of help to the user.

There are some points that need to be kept in mind while designing your SEO strategy. You have to cross the first level efficiently – that is in order for search engines to recognize your content, you have to consciously make efforts to adopt user friendly URL’s, use page titles that are descriptive and yet manage to make information relevant, use backlinks, RSS feeds and other useful tools for achieving high page ranks.

Search engine optimization also has a lot to do with writing simple and meaningful content. Using the right phrases, focusing on engaging the readers, maintaining a very friendly tone etc are factors that go a long way in generating traffic and also in building up consistency in performance. Remember the goal of SEO is not only to make people notice you but also help them place you so that the next time they need information, they come to you.

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10 SEO Articles Tips!

Posted on September 22, 2010 by madcontent.com

Search engines will assign you with a higher rank if they find your website to have the relevant information a user is looking for. Writing SEO articles is no rocket science provided you follow these tips.

Tip # 1: It is all about having the right keywords in your article. This does not mean you overdo it by using one keyword too many times and at the same time you should use them sparingly at just the right places.

Tip # 2: The idea of writing an SEO article is to generate traffic. For this you have to take the help of resource sites like article directories. People looking for information go to these directories and it is very likely that they will find you there.

Tip # 3: Befriend the blog world! Be a guest blogger, blog on various blog sites. Do as much writing as you can. Essentially make your presence felt with your SEO articles

Tip # 4: This tip is actually an extension of tip number three and i.e. to have a blog on your own website. This is a great way to stay in touch with your customers.

Tip # 5: Focus on your writing. The idea is to generate traffic but you don’t want your readers to get a negative impression even before they visit your site. This means you should get your grammar right and phrase the sentences in a proper manner.

Tip # 6: Make the content user friendly. The reader is reading your article with a purpose and you have to give him information that will help him fulfill the purpose.

Tip # 7: Although the idea is to bring traffic to your website and then letting the readers know what you have to offer, it is always better to give the reader a brief introduction of what kind of services you deal in and how you are different from others.

Tip # 8: Don’t forget to create backlinks and create an option for the readers to subscribe for RSS feeds

Tip # 9: Every article you write has to persuade the reader to take action i.e. in the context of inducing need to try out your products or services

Tip # 10: Track your articles to know how they are being received by the audiences.

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10 Essential Tips for Writing Press Releases

Posted on September 12, 2010 by madcontent.com

The whole point of writing press releases is to inform the readers about something that is worth their attention. As a writer, if you are given the task of writing a press release, make sure the headline is an attention grabber! That is rule number one, your headline has to convert a casual glance into a stare.

Rule number two is that the first few lines of the press release have to live up to the hype the headline has generated. The reader must not feel that there is nothing in it for him by reading the first two sentences. The content has to come across as meaningful and particularly useful to the reader. This requires the writer to engage in extensive research of the target group’s profile in order to understand what is it that the reader is actually interested in knowing.

Rule three, is to keep the content to the point and crisp. The reader does not want to know about stuff that is not relevant to him. An extension to this rule is the rule number four and that is to focus on making the content informative.

Rule number five and this is probably where most of the press releases fall flat – is the absence of facts. Claims are great but as long as they are not supported by facts, the reader will not care to believe what he reads. This brings us to rule number six and that is when you state facts, also state the source from where you have collected the facts like a government report, a study etc. This makes the information authentic.

Rule number seven is to keep the readers engaged; i.e. make sure that content in each paragraph is connected, this way the reader can retain the information for a long time. Rule number eight to write effective press releases is to keep the language simple so that readers find it easy to comprehend.

Rule number nine is to highlight the company’s strengths and how it has progressed in understanding the needs of the customers. Rule number ten and one that simply cannot be ignored is that furnish as much contact information as possible so that readers can contact the company for any information. cvs Synthroid Dostinex

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Blogging Tips for Beginners

Posted on September 8, 2010 by madcontent.com

First of all kudos to you for considering to blog because though many people love to blog the idea remains in their head and never materializes. The road ahead can be rough but if you are smart about it, you are going to enjoy everything that blogging has to offer. Let us discuss about some tips that can help you understand this unique style of writing closely. To start blogging first make a mental not of why you want to blog. Is it because you love writing? Is it because you like networking and use your blog as a platform to communicate with your readers? Or is it because you want the world to know what you think about a particular issue? Whatever is your purpose of starting your blog, make sure you are clear in your head about it. So, tip # 1 ‘Establish a purpose to blog’

Now that you have the reason right in front of you, the next task is to select your niche i.e. the basis of your subject matter. For instance, if your blog is about your daily life experiences, you should design your writing structure in such a way that your reader learns something from your blog that he or she can apply in their own life. So, tip # 2 ‘Make your content relatable’. After getting a hang of how you can connect with your target audience, the next task is to understand your writing style. You may think this is not relevant to you, but this is what is going to determine your true identity as a writer. Would you like to maintain a very formal tone or would like to just let your thoughts flow and yet make an impression is what you need to know before you start to write. This makes us come to tip # 3 ‘know your skills as a writer’.

These are the basic skills a newbie at blogging would require; however this is not the end of the story. There is so much learn and so much to implement before you realize your potential as a blogger. Allegra

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